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BRANDING

BRAND GUIDES & BUYER PERSONAS

 


Save you money... lots of money. 

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A Brand Guide (AKA Brand Bible) acts as the "DNA" of your business, ensuring that every piece of content—from social media posts to invoices—looks and feels like it came from the same source. By standardizing elements like logos, typography, and color palettes, it prevents visual chaos and builds brand recognition. Most importantly, this consistency fosters professionalism and trust with your audience, making your business appear reliable and established rather than fragmented.

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A Buyer Persona is a semi-fictional profile that represents your ideal customer based on real data and market research. It goes beyond basic demographics to include motivations, pain points, and buying behaviors, helping you understand the "why" behind a customer's choices.

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Integrating Buyer Personas creates a unified "north star" for your marketing, ensuring that every campaign, email, and social post speaks to the same specific needs and motivations. This alignment eliminates the guesswork that leads to fragmented messaging, resulting in a cohesive brand experience across all channels.

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DECKS

These example decks have been turned into videos and are set at a higher speed in order to show the transitions that occur when a speaker is presenting. We help presenters understand when and where to click in order to maximize information retention and emotional impact.

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TO SEE AN EXAMPLE OF FULL DECKS, PLEASE REACH OUT DIRECTLY.

Some Decks cannot be show for proprietary reasons.

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We also build some these decks for print or to be read. Those decks are usually given to potential clients or investors after a presentation has been made.

 

These are examples of sales, training and speaker decks.

RampATM Deck

RampATM Deck

Pitch deck for Ramp ATM took first place at Dubai Tech Week #83 Feb 2026

Pitch Deck for Ithiká - Green cloud storage took 2nd place at Miami blockchain tech conference in a field with dozens of projects. 

Not only did we build the deck, we also made the actual pitch for the client.

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Decks tell a story.

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If the deck is a presentation deck, it needs to feel like a conversation. We help you craft that conversation so your audience is engaged and at ease.

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This Pierce pitch raised $2 million for the company. We accompanied the Pierce CEO to LA and made the pitch with him to the investor and to the representative of Bob Beamon (1968 Olympic long jump gold medalist), securing him as a representative for the company. We also joined the Pierce team to 2019 special Olympics in Dubai to document on film the company giving away 9000 pairs of shoes to the athletes at the event.

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One of many store training deck for built. for store managers to train their Les Schwab team members.

We also provided print material for employee training as well as video production services for their company eCourses.

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This TokenOro pitch was part of their product presentation. Our branding, pitch and design work with TokenOro and their parent company, Golden Rule Limited, led to the sale of their African gold mine Tomboko ($100M and ongoing residual streaming rights).

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Speakers deck for Ignite Bend 10, titled, When Pig's Fly.

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DECKS
WEB

WEB

This is a small sample of the websites we have created for our clients.

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We build on ANY platform the client needs.

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Roles: Designer, Art Director or Project Manager

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Your website tells a story.

We help you tell a story that turns your prospect  into a patron.

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LOGOS

LOGOS

Samples of logo work... 

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Roles: Designer or Art Director

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Designed for an App and infrastructure developer in the web3 space. They were developing a green infrastructure product that would be white-labeled for other web3 companies.

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A Sacramento-based management consulting company needed an updated logo to go with the speaker and training decks that LOF has been building for them for the past 5 years. See how they view LookOutFox HERE...

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Part of the full brand package for the Independent Auction Group, which included, website, print, event booth design, and video production for their eLearning platform.

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Gold backed stablecoin application. We built their entire branding package as well as all the materials and pitch (with video) that allowed them to sell their largest gold mine in Africa, netting them over $100 million with residual streaming rights. 

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Web3 app development company. We rebranded them and created the pitch and content (including a documentary and pitch videos) that led to their acquisition at a valuation between $30M and $35M.

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We created the entire brand package for the Hoodoo ski resort. This is a small sampling of the logo sets we created for their various ski school classes. See more of the Hoodoo brand content HERE...

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Central Oregon music and guitar store.

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Business Consulting and AI training company based in Baltimore MD.

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Pacific Northwest based talent search competition. We created the branding, graphic based socials and print materials.

PRINT

PRINT

Sample of print work

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Roles: Designer, Co-Designer or Art Director

RACK CARDS​

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Product Information Guide: TokenOro short paper

Training Material

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Video

VIDEO

Every frame is intentional. Every story is built to move people — and move the needle.

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LookOutFox produces video that works across every format and context — from brand storytelling and event coverage to pitch content and documentary-style production. The reel below shows the range. Behind it is a trusted network of cinematographers, directors, editors, musicians, and producers who bring the same standard to every project: visually compelling, strategically sound, and built to create real impact — financially and emotionally.

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Core Capabilities: Producer | Director | AD | DP | Writer | Camera Operator | Video Editor

IMDB Credits

  • The Pick Up (2017) — Writer & Assistant Director - Award winning short film
    Popmotion Pictures / Taylor Morden
    IMDb: tt7758914

  • Sticker Shock (2017) — Writer & Director - Award winning short film
    Popmotion Pictures / Taylor Morden
    IMDb: tt7252246

  • Pick It Up — Ska in the 90s (2019) 
    Popmotion Pictures / Taylor Morden

    • Camera Operator (Moshcam / B-Camera)

IMDb: tt8730716

  • Reboot (2021) — Production Contributor
    Popmotion Pictures / Taylor Morden
    IMDb: tt13362766

  • The Payphone — Production Contributor
    Popmotion Pictures / Taylor Morden
    IMDb: tt29339810

© 2020-2026 by LookOutFox

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